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An inspiring look into TOTO’s world

The Japanese sanitary ware manufacturer TOTO has completely redesigned its website – providing even more inspiration as well as information.

The new TOTO website has been online since early January 2021. Stunning large-format images pair with extensive product and background information, transporting the “Life anew” lifestyle that TOTO creates with its bathroom solutions. Japanese sanitary ware company TOTO has completely revamped its website.

With its newly redesigned website, TOTO is opening an inspiring digital door into the world of the international sanitary ware company from Japan. The new website concept revolves around omotenashi, or Japanese hospitality. Stunning largeformat images pair with extensive product and background information to show users how they can create an entirely new lifestyle with TOTO’s bathroom solutions.


Internet technologies are rapidly evolving along with people’s habits and needs in the digital space. There is a demand for more adaptable website concepts, especially ones that effectively respond to the marked increase in mobile internet use. With its new website, TOTO is staying abreast of these changes – but also invites people to explore the extraordinary world of TOTO bathroom products. The page is inspired by the Japanese concept of omotenashi, the country’s deeprooted culture of hospitality shaped by mutual understanding and respect. The ultimate goal is to create the most comfortable atmosphere and experience possible for all guests.


Focus on WASHLET™
TOTO WASHLET™ is at the heart of the website: The original shower toilet from Japan is the international company’s bestselling product and centrepiece of the business. TOTO has been producing WASHLET™ for the European market for over 10 years, where its integrated technologies have helped it emerge as the clear leader among competitor products – especially in terms of hygiene, comfort and quality. The new website allows users to conveniently search for the WASHLET™ specialists and retailers nearest them, including locations to try this revolutionary product in person.


Solutions for a sensual bathroom experience
The subtly animated and emotional imagery on the new website show how everyday bathroom rituals can enrich people’s lives, helping to promote a luxurious new lifestyle. TOTO describes this fusion of aesthetics and well-being as “Life anew”, a culture that the company achieves through its premium product design, top-quality materials and unique technologies. The new TOTO website effectively reflects all of these aspects, drawing special attention to the topic of technology. Here, users can learn a great deal about the fascinating developments integrated in the products that they often cannot see – like the ultra-smooth special CEFIONTECT glaze applied to all ceramic surfaces. The microscopic surface structure keeps even the tiniest particles from sticking. With all of its innovative technologies, TOTO aims to get one step closer to creating the perfect bathroom.


Extensive and informative
The new website presents TOTO’s vast product range in a clearly organized structure: WASHLET™, rimless toilets, washbasins, bathtubs, urinals, showers, bidets and hand dryers. It also includes a detailed introduction to the company, which employs 30,000 people around the world. Sustainability plays an important role in addition to TOTO’s central theme of hygiene. For decades, TOTO has developed innovative technologies that conserve resources and respect the environment. A new, extensive service area helps users locate private customers as well as TOTO business partners. The page provides access to all of the latest catalogues and brochures, as well as an extensive database of videos and images. Partners can use helpful resources like TOTO bathroom planning software, technical drawings and BIM data, as well as installation and operating instructions.


We cordially invite all of you to check out the new TOTO website:

  • 15.12.2020

    An extra toilet for small bathrooms

    The new TOTO toilets fit perfectly into bathrooms of every size, whether large, small or just for guests. TOTO introduces the new RP Compact toilet, the latest in the bestselling RP series – designed especially for small...[more]

  • 24.11.2020

    The Tokyo Toilet

    World-renowned architects are reimaging public toilets. This remarkable project is a collaboration involving the Nippon Foundation and the city of Tokyo. Japanese bathroom supplier TOTO has taken on a key consulting role in the...[more]

  • 28.10.2020

    The TOTO urinal

    Featuring a simple, yet elegant design and outstanding features to ensure the greatest hygiene, TOTO urinals are an ideal choice for hotel and public facilities.[more]

  • 10.09.2020

    TOTO toilets completely prevent infections

    A recent test featuring TOTO toilets showed that rimless toilets with a special flush technology can also protect people from exposure to aerosols.[more]

  • 29.07.2020

    Paradise in every respect

    Paradiso Pure.Living recently opened in the Dolomites, giving guests the opportunity to experience sustainability through all of their senses – with the best possible hygiene for added comfort.[more]

  • 04.06.2020

    The hygiene powerhouse

    Incorporating more hygiene in our everyday lives makes sense right now – and in the long run. TOTO WASHLET™ is a great option for bringing greater hygiene to the bathroom.[more]

  • 29.05.2020

    New WASHLET™ models with an added extra

    TOTO offers an optional automatic flush option with its Prime Edition WASHLET™ RW and SW models, as well as RX EWATER+ and SX EWATER+. This touch-free feature ensures even greater hygiene and comfort in the bathroom.[more]

  • 15.04.2020

    An abundance of awards for TOTO

    TOTO received multiple awards in 2020: two iF Design Awards and the Red Dot Award: Product Design[more]

  • 08.04.2020

    Hygiene in a new dimension

    The demand for shower toilets is higher than ever before. In addition to offering unparalleled levels of hygiene, they also reduce the amount of toilet paper people need to use. The latest addition to TOTO’s collection: the sleek...[more]

  • 03.02.2020

    Alpine tradition

    The French luxury L’Armancette Hotel offers a breathtaking panoramic view of the mountains and stylish bathrooms with TOTO products.[more]

  • 22.01.2020

    TOTO at SHK 2020 / Preview

    TOTO focuses its entire exhibition at the upcoming SHK Essen (10-13 March) on the latest WASHLET™ technologies, wellness and design.[more]

  • 17.01.2020

    New bidets from TOTO

    The new bidets from TOTO are the ideal complement to TOTO toilets and a perfect addition to bathrooms of all styles.[more]

  • 11.11.2019

    The new Prime Edition

    TOTO introduces the elegant WASHLET™ RW and the new Prime Edition collection – for very personal wellness rituals in the bath.[more]

  • 19.08.2019

    A plus in every respect

    Better, cleaner, more comfortable: Wand jet cleaning with EWATER+ and automatic descaling are new features now available in TOTO WASHLET™ RX and SX.[more]

  • 06.08.2019

    An extra exclusive hotel experience

    Timeless elegance, surprising innovations: Guests at Andaz Vienna Am Belvedere enjoy an especially exclusive TOTO experience.[more]

  • 24.07.2019

    A tiny space for a shower toilet

    TOTO is touring through German cities in the “smart house” – showing inspiring ideas for the smallest possible bathrooms.[more]

  • 28.06.2019

    TOTO presents Life Anew NEXT – digital comfort in the bathroom

    TOTO presents “Life Anew NEXT” at ISH 2019: a concept for smart, connected bathroom products[more]

  • 09.05.2019

    “Japanese products are at a different level”

    An interview with TOTO Brand ambassador David Marquardt, Mach Archtitektur [more]

  • 06.05.2019

    TOTO reaches record WASHLET™ sales

    WASHLET™ are growing in popularity, with over 50 million sold since being brought to market in 1980.[more]

  • 23.04.2019

    TOTO wins iF Design Award 2019

    TOTO wins iF Design Award 2019[more]

  • 11.04.2019

    Hygiene through innovation

    TOTO presents the latest WASHLET™ technologies at ISH 2019 with its ISH 2019 theme, “Cleanovation” – offering the highest possible standards of hygiene with all models[more]

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Press office UK
TOTO Europe GmbH
Press office Europe
Anja Giersiepen

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